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Why Mulan to release on Disney Plus in September, skips US theaters

Mulan is going to release on Disney Plus in September not in US theaters. Mulan will premiere on Disney+ on September 4 for a premium price of $29.99.  Disney Plus cleared that once Disney plus subscribers pay that premium fee for the film that it will remain in their library for the duration of their subscription to the streaming service.

With the future of movie-theater going still unknown, Disney announced that it will release its forthcoming live-action “Mulan” directly to streaming.

“Mulan” was originally to open in theaters in March.

Disney Plus has more than 60.5 million paying subscribers now.

The announcement came on a call Tuesday about the company’s earnings to release Mulan on Disney plus.

Disney CEO Bob Chapek announcement on Mulan to release on Disney Plus

to release on Disney Plus

Disney CEO Bob Chapek gave a statement during investor’s call that “We are announcing today that, in most Disney+ markets – including the U.S., Canada, Australia, New Zealand, and a number of countries in Western Europe – we will be offering Disney+ subscribers the epic adventure Mulan on Disney+ on a Premier Access basis beginning September 4,”

“The price point will be $29.99 in the U.S., and will vary slightly in other countries. Simultaneously, we will be releasing the film theatrically in certain markets where we currently have no announced launch plans for Disney+ and where theaters are open.”

Chapek added: “From our research under a premiere access offering, not only does it get us revenue from our original transaction of PVOD, but it’s a fairly large stimulus to sign up for Disney+.

“We’re looking at Mulan as a one-off as opposed trying to say that there’s a new business windowing model.”

The release of Mulan had already been postponed many times this year because of the pandemic making films close around the world. The film was initially scheduled for a March 27 release before it was delayed to July 24 and afterward to August 21.

the membership administration cost of Disney+ being $6.99 per month or $69.99 every year, it will cost $29.99 to rent Mulan upon its appearance on the streaming administration.

The film had an announced spending plan of $200 million so the studio will want to equal the initial investment with assistance from the 60.5 million endorsers.

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